oHCM is a rare heart condition with serious consequences, but most people suffer with one misdiagnosis after another, with no effective treatments to help them even if diagnosed. Patients spend years going nowhere…feeling confused, frustrated, lost.

We needed to highlight this issue in a different way and raise awareness and urgency in the medical community. The “Stranded” campaign is emblematic of the patient journey and dramatizes the unmet need for diagnosing and treating oHCM. Change has been long overdue.