The “FACES” campaign won a Clio and was featured on the Cover of the CA illustration annual. This award winning campaign featured a split screen of a patients before and after treatment with the Merck antipsychotic Saphris. It was the introduced into a crowded market place and was the first campaign to tap into patients creative lives in a visual way with no copy on the advertisement.

COPD impacts patients’ lives at every moment of every day, so in order for a new COPD treatment to be successful, it needs do the same. “Magnair Moments” were mini commercial-like videos that brought three unique features of Lonhala Magnair to life in surprising, dramatic ways so that physicians could see its impact on patients’ every day. See what virtually silent, 2-3-minute administration, and portability can mean for a patient…

oHCM is a rare heart condition with serious consequences, but most people suffer with one misdiagnosis after another, with no effective treatments to help them even if diagnosed. Patients spend years going nowhere…feeling confused, frustrated, lost.

We needed to highlight this issue in a different way and raise awareness and urgency in the medical community. The “Stranded” campaign is emblematic of the patient journey and dramatizes the unmet need for diagnosing and treating oHCM. Change has been long overdue.

For years, patients with a rare bone cancer, myelofibrosis, have faced a dead end. So, when Inrebic, the first new therapy in a decade came to market, we not only wanted to make HCPs aware of this new option but also truly experience the relentless symptoms that were causing their patients to suffer. “The See What They Feel” campaign brought patients’ symptoms to life in surprising, dramatic ways, making it nearly impossible to ignore the problem any longer.

Re-Imagined website for Nimbus Therapeutics highlighting their place in the small molecule universe. 3D animation illustrates their successful launch of major therapeutics into the medical sphere. Nimbus Therapeutics is a clinical-stage, structure-based drug discovery company developing novel and small molecule medicines.

The biggest issue with COPD devices is that patients often use them incorrectly. How can they get the results they need if all of the medication isn’t being delivered? The “Delivery Counts” campaign was an unbranded campaign to raise awareness of the shortcomings of current COPD hand-held devices. This created an unmet need that Lonhala Magnair, a new and effective nebulizing device that was coming to market, could later fill.

PBC is an autoimmune disease that causes progressive destruction of the bile ducts.

Bile is a substance produced by the liver to facilitate digestion. In primary biliary cirrhosis, the bile ducts develop inflammation and eventually collapse. This causes liver damage and may eventually lead to cirrhosis.

In early stages, people may not experience any symptoms. When symptoms occur, they include fatigue, itching, or yellowing of the skin.

There is no cure, but medications can help delay the condition's progression. Treatment focuses on monitoring and managing complications. In severe cases, a liver transplant may be required.

This new therapy helps patients fight the condition with their own bodies defences.

Paroxysmal nocturnal hemoglobinuria (PNH) is a rare acquired, life-threatening disease of the blood. The disease is characterized by destruction of red blood cells (hemolytic anemia), blood clots (thrombosis), and impaired bone marrow function (not making enough of the three blood components).

This groundbreaking campaign led with the problem of the disease to create interest and noticed in a condition that was so rare the physicians memory of it was maybe a brief study of the condition in medical school.

This visualization brought to life a rare disease that was misunderstood and created a billion dollar business for Alexion Pharmaeuticals.

With more than 2 million Americans abusing and misusing opioids in America today, opioid addiction is a huge problem. “Opioid IQ” was a unique documentary-based platform that featured key insights and tools from renowned pain specialists about how to manage unintentional opioid misuse. This powerful digital experience helped set up the need for abuse-deterrent technology, teasing the upcoming launch of Xtampza, a novel, abuse-deterrent formulation of ER oxycodone. Xtampza ER launch tactical work for both HCPs and patients included a range of both print and digital materials from demonstration kits to MVAs.

“Take it With You” campaign helped Lonhala Magnair, the newest nebulizer for COPD, make a successful debut. Commercials appeared on the Doctor Phil Show nationally. Promotional materials ranged from traditional tactics to innovative experiences, helping to create excitement and buzz pre and post launch.

Concept: An ancient Japanese legend promises that anyone who folds a thousand origami cranes will be granted a wish by a crane, such as long life or recovery from illness. With this interactive sculpture, Millennium highlights the people, patients, caregivers, and advocates worldwide in their struggle against cancer. Each crane contains a handwritten story of the personal impact cancer has had on their lives. Millennium (1000 years) believes that with this sculpture (1000 cranes) they can deliver more than a wish—they can deliver a world where nothing is impossible.

Features: 1000 ceramic cranes hanging from the ceiling, Millennium/Takeda logo in color, rationale for sculpture, mission statement, 2020 date, and conical Takeda-ism graphic.

Construction: 1000 ceramic cranes cast from handwritten employee, patient, caregiver, and advocate personal stories from the frontlines of the fight against cancer. Each crane hangs from a wire and creates a large “Crane Canopy.” Side walls are painted red. Anchored between the two red walls and providing covering of the “Parkay Wall” is silver reflective sheet with glass front. Affixed to glass are clear acrylic type and graphics. Fixed halogens provide dramatic lighting.

Awards: 2 Clios for Interactive and Experiential

How do HCPs know what patients really think and feel when suffering with a disease or if their medication is working? Are they holding back, afraid to share what’s truly going on? We decided to find out.

Similar to Chevrolet’s Real people, Not actors campaign, “Behind the Glass” let real patients with COPD experience Lonhala Magnair for themselves, truly capturing what they think and feel about this new nebulizer. It gave HCPs the opportunity to hear patients’ feedback firsthand while patients in turn, felt comfortable to speak candidly due to the protection of a one-way mirror. It was a powerful and emotional initiative behind and in front of the glass.

Premarin was an old therapy that need a new look and new conceptual development. The SHHH campaign came about as a way to put out and quiet the hot flashes of menopause.

The COPD marketplace is an extremely crowded space so when a new device comes along, it needs to stand out. And with a unique one-of-a-kind nebulizer like Lonhala Magnair, we needed HCPs to see how it could transform a patient’s day.

By literally constructing a home on the convention floor, “Room to Breathe” allowed HCPs to take a guided tour of a patient’s home and experience the unique features of this device firsthand. Each room of the home dramatized a feature of Lonhala Magnair…virtually silent, quick, portable. It was an immersive experience like nothing physicians had ever been a part of.

For the first time in cardiovascular history, there’s a first-in-class treatment that targets a rare heart condition, oHCM, where it needs it most—at the source. The “Celebration” branded campaign brings this momentous occasion to life and captures the excitement and groundbreaking impact for the cardiovascular community. Finally, CAMZYOS is shining a spotlight on this serious disease and giving oHCM the attention it deserves.

The photographic style portrays 3 unique visual executions. Each visual captures the same feelings of bigness and excitement but features a different celebratory venue—an opening ceremony, a rock concert, and an award show—with the heart as the main event. Use of similar lighting, colors, crowded audience, and the same captivating heart connect the 3 venues together as 1 momentous celebratory campaign.