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Sean Welsh

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  • Conceptual
  • Experiential
  • Branding
  • About

1000 Cranes of Hope

Concept: An ancient Japanese legend promises that anyone who folds a thousand origami cranes will be granted a wish by a crane, such as long life or recovery from illness. With this interactive sculpture, Millennium highlights the people, patients, caregivers, and advocates worldwide in their struggle against cancer. Each crane contains a handwritten story of the personal impact cancer has had on their lives. Millennium (1000 years) believes that with this sculpture (1000 cranes) they can deliver more than a wish—they can deliver a world where nothing is impossible.

Features: 1000 ceramic cranes hanging from the ceiling, Millennium/Takeda logo in color, rationale for sculpture, mission statement, 2020 date, and conical Takeda-ism graphic.

Construction: 1000 ceramic cranes cast from handwritten employee, patient, caregiver, and advocate personal stories from the frontlines of the fight against cancer. Each crane hangs from a wire and creates a large “Crane Canopy.” Side walls are painted red. Anchored between the two red walls and providing covering of the “Parkay Wall” is silver reflective sheet with glass front. Affixed to glass are clear acrylic type and graphics. Fixed halogens provide dramatic lighting.

Awards: 2 Clios for Interactive and Experiential

seanwelshdesign@gmail.com